lore communication

Our Approach

why not what

Lore’s aim is to understand the why, not the what.

Why your brand works, or why it needs to work harder.

Why something works in one market, but not another.

Why your consumers do what they do, not just tell you what they’re doing.

We dig deep to give your brand the answers it needs to achieve its goals.

our belief

Brands are cultural artefacts.

They have meaning. That's how they work.

This meaning comes partly from what the brand says and partly from what consumers do with the brand.

This cultural role delineates what you can say, what you can do and where you can go – if you want to take consumers with you.

"tell them stories"

– Philip Pullman

what we do

Everything you'd expect from an experienced brand consultancy:

brand strategy

Understand where your brand is, why it's there, where it could be, and how to get there

qualitative research

We specialise in anthropological methods such as ethnography and participant observation, but we're also highly experienced in all forms of qualitative moderation and analysis

inspiration workshops

Whether it's brand extension, new product development, creative inspiration sessions, semiotics... we can put together a stimulating and inspiring session to meet your needs

creative and content strategy

From creative briefing to campaign evaluation, we can tell you what to say, how to say it, where it's best to say what, and whether your messaging is working.

copywriting

An unexpected string to our bow? You name it, we've written it. We've even been known to brief ourselves!